Magani & Haru Series for Kamima

Magani Series

2021

Magani & Haru are actually developed from the same visual asset collection, developed in to some options of layout and finally we decided to use the 2 layouts for the production.

The main idea to build these two design collections is the combination of detail floral digital drawing with ethnic decorative ornaments.

Danske Bank Offices, Hamburg, 2020

Turns out lining detail is one of the most defining element for the design. The lining on the chest moving towards the ankle, made an image of body silhoutte, giving a more formal look for the product collections.

Kamima is and indonesian modest Indonesian brand that is persistent with their characteristics: ethnic, floral (but make it ethnic), traditional, and earthy. They continously strive to serve the market with fresh designs.

The shades and lines on the flowers are carefully made. Takes a while to finish the piece.

Broken white on cream and brown is a very interesting palette to show the shapes and details of the pattern design.

Wine and gold, an idea to elevate the look for a more tasteful look.

Denim blue is a safe place. Add a simple tweak to differentiate, with lime green.